Click:2682　Date:2013-02-25 23:57:00　Information Source:

According to statistics, 2012 many mainland LED enterprises in brand line are concentrate one's efforts, the basic framework of the market and build up, the enterprise in 2013 May be in the brand construction of pipeline continue to send force, but the effect can't suddenly reached an ideal state.
How to attack the increasingly open LED general lighting market become numerous LED enterprise facing the first priority, in 2013 China LED lighting market brand pipeline construction there may be as follows:
A, lack of complete product series.
Complete product series is brand pipeline construction foundation, involves the product variety, quality item. No complete product series, the distributor shall have no courage to scrape together fusion each big manufacturer's products to run a region; Even if not store, the dealer will not single choice some products agents, the changes of the market, it is difficult to predict couldn't predict what product in the market good sales; And now a lot of the company's products are not complete, some companies have leading products, and other related products in outside to look for the low inferior products of others; In addition, some companies implement more brand at the same time management, in a limited product category is easy to cause it will remain for product overlap condition, if in the same area, different brand have different dealers, which appear in the same company of different brands of the same product in different dealers is different prices to rob market.
Second, few can operate brand system.
Although the Chinese mainland many LED enterprise in 2012, started in the brand in the line, but a complete brand system LED lighting brand still didn't appear. A lot of manufacturer distributor contract even are three days out of shape, let alone enterprise relevant policy support. In addition, the LED industry starting point is low, many small businesses began to do the brand line, but the brand system is not a brochure can include the. Brand system involves a lot of scope, including business strategy, business strategy, VI, IS and so on.
Three, the LED lighting enterprise from traditional lighting enterprise hand dug dealers the difficulty will be greater.
In 2013 is expected to mainland China LED lighting market exists the pipeline for war. Earlier LED enterprises begin to do pipe, are looking for distributors from basic traditional lighting there to dig, and with the traditional lighting enterprise began to move into the big LED lighting field, LED to the enterprise again from traditional lighting enterprise there dig dealers, and not so easy thing. In the face of the market for, LED enterprise and traditional lighting enterprise have their own respective advantages, so in 2013, the Chinese market may appear more similar DE hao embellish of and leishi lighting to the merger and acquisition integration.
Four, low-cost products more, quality become target of public criticism.
The expert inside course of study thinks, the price is in LED lighting market open obstacles, especially LED lighting civil market. 2013 years is expected to have a lot of LED brand launch low price product, in the absence of the amount of initial stage, an important means of enterprise to reduce the price from lamps and lanterns material laid hands on him and reduce manufacturing cost, and so could be more frequent quality accident hinder LED market expansion stumbling blocks. According to statistics, at present the online sales of low-cost LED lighting product quality fragile, it can from the website with the comments by.
Five, the lack of the marketing team.
The market much doubt, need professional personnel to solve question. Once the pipe forming, it means that LED from production to sales all the links are to be smooth. It was reported that many current LED brand marketing team from traditional lighting turned, the current LED lighting sales pipeline is not complete, which can be used for reference of the experience, the product after-sales than traditional lighting needs more efforts, so difficult for a stronger player. Many enterprises change marketing team and a group of a group, a son of heaven a courtier, marketing personnel change, the company's brand management idea is also not good precipitation. Just wait for the needs of the market, the brand need patience.
Six, the fund of funds to become the enterprise increases in trouble.
From the first five can know, LED lighting pipe is a process, need time, also need to be patient, but these all need money as a backing support. The current do LED lighting pipe is obviously need to input, the LED lighting market is still in cultivation period, do not have enough money to support, is doesn't pull down.
To focus on LED lighting pipeline construction enterprise, 2013 is a very important year, China LED lighting market channel construction in this year will have a obvious watershed, the market may still last year's market channels, but if not made, the following road is not so flat.